For years, many businesses have looked to hospitality to improve their customer relationships and improve sales. This is true for credit card companies, car manufacturers, retail — you name it. Conversely, it benefits us to look elsewhere as well in order to bring new thinking and outcomes to our hotels and brands.
I get inspired when new theories put into play produce unexpected and successful results.
Let's take a look at a couple of ways that language might "effect" the quality of your organization. (I use "effect" in terms of bringing about change).
Differentiate. Differentiate. Differentiate.
Cure for the Common Hotel